BHF
Highlights
The Circuit Overview
Challenge
The Circuit is a campaign for the National Defibrillator Network aimed at mapping and connecting all defibrillators onto a single database that can be utilised by ambulance services. The initial burst of activity at launch included various statistics and an information-heavy animation.
Solution
In the second burst of activity, I advocated for the use of case study videos to create an emotional connection with the audience. By employing a concise opening and closing frame, along with pull quotes, I crafted content that establishes a stronger connection to the cause.
My contribution
Artworking
Creative storyboarding
Video Cutting
Year
2021
Social Media 15s Cut
F.Hinds Overview
Challenge
Each year F.Hinds runs a valentines day campaign on the sale from heart-shaped jewellery, donating some of the profits to The British Heart Foundation. This joint campaign required me to produce multiple POS print assets as well as in-store digital screen animations, social assets and email banners.
Solution
Using the tight constraints of the BHF brand guidelines I produced a paper heart-style design to help elevate the campaign and tie things together nicely. The concept is based on the idea of floating confetti or blossom in the wind.
My contribution
Design
Art Direction
Animation
Year
2021
Instore Screens
