Irwin Mitchell
Pitch Concept
Overview
Challenge
Irwin Mitchell provides Personal and Business Legal services across a spectrum of user groups. They categorise their audiences as Sovereign Individuals, Affluent and Business. Irwin Mitchell is looking to update their website to align better with the three audiences.
Goal
Create an initial website pitch that shows how they could section users into three distinct user groups.
Solution
I designed an initial landing page and a first section for the Affluent user group alongside a very simple prototype that could be utilised in the pitch by my team leader.
My contribution
UI Design
Animation
High Fidelity Prototyping
Year
2022
Rich Media header & Segment Specific Nav
In order to breathe more life into the brand guidelines we decided to use video that represented the 3 categories, Sovereign Individuals, Wealth Management and Business. This would help funnel specific audiences early on and tailor content.
Once in the individual segments, we reinforce the audience sub-brand colour predominantly throughout.